14 Best Brands on Social Media Every Marketer Should Follow

Your customers can be your best cheerleaders, but only if you give them a reason to grab the megaphone. Whether you want to expand your team, build a larger following, or a more active community, taking the time to define your social goals is the first step to reaching them. Now that we’ve seen the critical ways social media marketing can elevate your business, let’s walk through how to create a plan. Along with connecting with journalists and publications, you can bolster company announcements and accomplishments through social posts to catch the eye of investors. Similar to job candidates and reporters, investors use social media to learn about brands. With a social listening tool, you can even measure how your brand’s share of voice stacks up against key competitors.

• When in doubt, keep your social media marketing strategy simple rather than complicating it with too many objectives that might distract you.
• Start with your overall business goals, knowing your audience, choosing a platform and creating a content plan that will support your goals.
• This strategic approach ensures that your efforts are focused and aligned with the needs and preferences of your intended audience.

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When you picture food and beverage marketing, usually mouth-watering professional images come to mind. But our favorite, most memorable brands this year found their stride doing something unexpected. But Threads and Xiaohongshu (RedNote) are quickly gaining traction in 2025, with younger audiences and creators exploring new ways to share, connect, and monetize. These platforms offer the widest reach and broadest social media usage globally.

For decades, Nike, a dominant force in sports apparel and footwear, has seamlessly translated its leadership into the digital age. Central to Glossier’s strategy is its innovative use of influencer marketing. By leveraging these relationships, Glossier expands its audience and builds trust — a crucial factor in the competitive beauty industry. Utilizing a blend of paid marketing and organic growth is the most effective approach to establishing a strong social media brand. Incorporate tactics such as social ads, sponsored content, or boosted posts to enhance your reach and visibility. It is generally recommended to allocate approximately 14% to 15% of your marketing budget towards social media since 2021.

What is the difference between a social media ad and a social media post?

Most social media users don’t want to be advertised to—they want to be informed, educated, or entertained. A scheduler allows you to plan, create, and schedule posts across multiple platforms weeks or even months in advance. To build your social presence, you first need to know who you’re trying to reach.

Consider learning more about social selling to leverage the power of online networks even further. Social media teams have a unique advantage when it comes to understanding customer sentiment. Social’s impact on brand trust is palpable, particularly for younger consumers. According to a Q Sprout Pulse Survey, 78% of consumers surveyed agree that a brand’s social media presence has a larger impact on whether or not they trust that brand. That number goes up to 88% for Gen Z. What influences that trust the most? Social media managers often face requests to share content that doesn’t align with the overarching strategy or audience interests.

The popularity of user-generated content, influencers and content creators has further bolstered experience-focused brand interactions that consumers crave. As social commerce adoption continues to skyrocket in the US and abroad, social media now supports a full-funnel experience. Even B2B brands are using social media to enhance lead generation and drive pipeline growth.

A key part of social media management is staying on top of trends, and using them at the right time to draw attention. Use the tips in this post to guide your social strategy, but remember that growing a strong presence takes time and consistency—it won’t happen overnight. You should also promote your social https://mostbetindiaofficial.com/ media accounts on other brand channels.